Instagram Reels for Wedding Photographers
When Instagram first released IG Reels, I wasn’t an early adopter. Truthfully, I hoped they’d disappear so I wouldn’t have yet another thing to add to the list of ways to market my business. But then they didn’t go away. Instead, IG Reels became the best way to beat the algorithm and get your content seen on Insta.
Instagram is literally pushing out Reels to their viewers through the Explore Tab. There’s no easier way to get in front of your followers and prospective clients. IG Reels are also appearing first when you search for hashtags, which is great for visibility since there are fewer people doing Reels right now.
I quickly started to see the benefits of Reels and couldn’t keep ignoring them, so in late September of 2020, I started to experiment with IG Reels for my brides over on my @IdaliaPhotography account. The results have been amazing! My Reels are getting so much more engagement than my posts, and they keep getting views days, weeks, even months later. The lifespan of a Reel is so much better than that of a simple photo post or IG story.
If you haven’t tried IG Reels yet, I encourage you to give them a shot! Here are some ideas to get you started:
Introduce yourself and share what you love to do. Here’s how I did that:
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Show Behind-the-Scenes of a wedding day. Like this:
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Share posing ideas. Include real images so they also act as a portfolio of your work.
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Share tips that your ideal client will find useful
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Promote something! Here’s how I promoted my wedding albums:
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Post something relatable! This one did really well on IG right away because even past brides could relate to it:
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Share some fun news! I recently wrapped up my 10th wedding season so I celebrated with a giveaway and created this Reels recap of the last ten years:
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I hope that gives you a few ideas to get you started with IG Reels so you can start posting engaging and relatable content for your followers!
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