The most popular question I get asked during coaching sessions is undoubtedly “How do I get more clients?” Time and time again, photographers tell me that they’re struggling to get new clients and that bookings are slow. When I ask them how they’re marketing their work, they usually tell me that they post to Instagram once a day. Guess what? As much as I love Instagram, it’s definitely not my best lead source. Nor is it most photographer’s best lead source. But time and time again, photographers are putting all their eggs in one basket and relying on Instagram to book out their year. If it’s working for you right now, great! But what happens when Instagram pretty much becomes pay-to-play like Facebook has, and organic reach decreases to the point where only a tiny fraction of your audience is seeing your posts?

It’s time to expand your reach and bring in leads through other avenues, and I’ve put together a free resource to get you started. If you’re struggling with marketing, or just looking for ways to reach more clients with new marketing strategies, my brand new guide on “10 Ways to Market Without Spending a Dime” will be so useful to you! When I started Idalia Photography back in 2012, I had no idea how to get clients, but after over eight years in business and photographing over 200 weddings and countless families and newborns, I’ve picked up a thing or two about marketing and I’m so excited to share some of my top tips in this new guide. You can download it by clicking here.