I help hobbyists grow and professionals thrive.
PHOTOGRAPHY EDUCATION
& BUSINESS COACHING
BOOK A COACHING SESSION
WATCH video
PHOTOGRAPHY EDUCATION
& BUSINESS COACHING
I help hobbyists grow and professionals thrive.
BOOK A COACHING SESSION
WATCH video
SEE WHAT IT'S LIKE TO WORK WITH ME
Whether you're just interested in photography as a hobby or have an established photography business, you're in the right place!
choose your path
hi, i'm alex!
I was a high school teacher for 14 years and started my photography business on nights and weekends. For five years, Idalia Photography was a side hustle that I dreamt of turning into my full-time career. During that time, I went through a lot of trial and error followed by many little failures before I was able to leave my stable teaching career for the unknown.
Now, I'm a full-time photographer with a multiple six-figure photography business and I use my experience from almost ten years to help hobbyist photographers grow and pro photographers build their own thriving businesses. It brings me so much joy to help others overcome challenges, bypass common pitfalls, and reach those lightbulb moments that serve as motivation for success. I can't wait to do the same for you!
Working with Alex has been one of the highlights of my career as a photographer. I have been following her work for over 3 years, and I have learned so much by her content on her website and social media. In my coaching session, Alex provided me with incredible one on one attention. I have learned so much, more than I could have expected. I am thrilled! She is extremely professional and has a wonderful way of helping other photographers to grow their businesses. I highly recommend Alex's coaching session and I believe it's one of the best investments you can make.
SARAH V.
Within a month of implementing Alex's SEO strategies, I saw results (page one of Google for my main keyword, and dominating sub categories related to my niche)... I went from booking weddings based mostly on referrals from friends and vendors, to booking over 50% of my couples after they found me using a Google search.
JEANNE C.
[During the session,] I learned the basics of shooting in manual to achieve the bright and airy photos that I love. Alex also spent the time to teach me editing tricks and how she achieves the overall look in her photos. This session truly was so helpful in understanding the basics of photography and editing. If you're like me and love to take photos and have just been using the auto feature, I would highly suggest this. There is a lot that goes into photography, many things that I don't need to know for it just being a hobby. Alex filtered through everything and tailored the class to specifically what I needed to know without overwhelming me."
LAUREN A.
I’ve attended so many educational workshops and, with all honesty I got more out of Alex more than anyone. [...] Alex, thank you SO much from the bottom of my heart!
MYRA R.
